First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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PM: How are the skills for love-based marketing obtained or developed?
SP: It’s actually very easy. It’s getting to understand who you are. Love-based marketing starts on the inside. One of my favorite companies is Southwest Airlines. Southwest is still the most successful airline in the world and they’re actually profitable. There’s only one other airline that’s profitable and that’s JetBlue. So, the most successful airline is run by Herb Kelleher, who comes from a place of love. He looked at his own purpose in life first and he got a lot of clarity around his purpose. That’s really the key, finding out what you are here on this earth to do or share. Why are you here?
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Cynthia T. Graham
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