First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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PM: What is love-based marketing?
SP: Love-based marketing is a lot of things, not just one thing. But, if you were to compare it to something, you would say that it is everything but fear-based marketing, which is something that, in my almost 20 years of marketing experience, I became good at and very unthrilled with. Love-based marketing is really an attitude.
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Cynthia T. Graham
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