The Livestrong Foundation thinks the same and has taken steps to distance itself from its founder. Formerly known as the Lance Armstrong Foundation, the company dropped his name from the title in October 2012, which was followed by Armstrong's departure from the board in November of that year. "Our success has never been based on one person—it's based on the patients and survivors we serve every day, who approach a cancer diagnosis with hope, courage and perseverance," the company said in a statement. The awareness bracelets and other Livestrong-branded promotional products remain available for purchase on the site, which has been scrubbed of almost all references to Armstrong.
- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.