Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Even though the products saw a surge in popularity as a result of Armstrong's foundation, Swayze said people associate the item less with Livestrong and more with awareness campaigns in general. She also didn't see foresee trouble for the Foundation in the future. "The Livestrong Foundation has raised over $500 million to fight cancer," she said. "Most people are able to realize the positive results from the sale of the Livestrong wristband and separate it from the current controversy."
1 Comment
View Comments
- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
E
Kyle A. Richardson
Author's page
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
Related Content
Comments