Play Like a Champion
June 1, 2015

In a 2013 Forbes article, Mark Stewart, former executive director of the Tailgating Industry Association, estimated that fans spend as much as $20 billion on tailgating for football and $35 billion on auto racing annually. Adding in baseball, hockey, soccer and outdoor concerts, you’ve got a lot of opportunities for tailgating and cheering. This provides end-buyers with myriad ways to advertise their brands, and a wealth of different products for distributors to provide them.

Power Meeting 2014 Recap–It’s All in the Numbers
October 17, 2014

The Promo Marketing team wrapped up its most successful year of Power Meetings to date in Charlotte, N.C. last week. This year’s meetings spanned across both coasts and four major cities, including Scottsdale, Ariz., Miami, Fla. and Newport Beach, Calif.

Kidding Around
April 10, 2014

Even casual fans of The Simpsons will recognize it as Helen Lovejoy's catchphrase—one of many quotes from the show to work its way into the vernacular and launch a thousand Internet memes—but in the promotional industry, "Won't somebody please think of the children?" is more than just fun and games. It's smart business.

Sunny with a Chance of Event Marketing
April 10, 2014

Event marketing season (spring and summer) is approaching, which means there's no better time to brush up on your outdoor event skills than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun.

The Sweet Life
September 13, 2013

Looking to rack up some serious grocery bills with your biggest clients? Check out these great edible promotions, complete with tips and ideas for use from the suppliers who sell them.

Cause for Alarm?
July 1, 2013

It's been a rough year for Livestrong, and its ongoing problems could mean uncertainty for the promotional products industry.

A Study in Stress
December 1, 2012

Why stress relievers? Some of the industry's biggest suppliers have named their favorite stress reducer designs and provided creative case studies to answer that question.

In the Know
August 7, 2012

Are you looking for a product that sends just the right message for an awareness campaign? Here are some suggestions.