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The USADA's report came out in June of last year, and rumors of Armstrong's behavior had circulated for years before that; if there was going to be a backlash against the product as well as the person, the industry would have felt it by now. Rather than seeing a hit, Anderson reported that CleggPromo's bracelets "were one of our best-sellers for 2012." Other suppliers interviewed said that their silicone wristband sales were unaffected by current events.
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- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
E
Kyle A. Richardson
Author's page
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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