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"The product has a life of its own separate from Livestrong," said Daniel Taylor, president of Woodbridge, Virginia-based BamBams, when discussing the popularity of silicone wristbands. "Hundreds of thousands of other organizations use the same product as part of their fundraising." Benn Chazan, sales manager at BamBams added, "people no longer associate silicone bracelets with Livestrong," saying the organization has is now known more for its charitable work.
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- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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