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The issue extends beyond Armstrong's personal turmoil. The consequences of his actions affect the Livestrong Foundation, as well as other organizations that adopted its tactics. Caught in the mix are promotional products suppliers and distributors, who now must ask whether the awareness bracelets, a strong seller for the last 10 years, have been stigmatized by the cyclist's ruined reputation. Does the association with a high-profile scandal diminish the effectiveness of a promotional item?
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- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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