Lance Armstrong and Livestrong: What it Means for Promotional Silicone Bracelets

And in nine months, it all came crashing down.

In June 2012, the United States Anti-Doping Agency (USADA) charged Armstrong with taking banned performance enhancing drugs and orchestrating "the most sophisticated, professionalized and successful doping program that sport has ever seen." The agency stripped Armstrong of all professional wins since August 1998, including seven consecutive Tour de France wins and a bronze medal from the 2000 Summers Olympics, and announced a lifetime ban from all USADA-regulated sports. Despite Armstrong's insistence of innocence, the Union Cycliste Internationale, cycling's ruling body, accepted the USADA recommendations in October of 2012. On January 13, 2013, in an interview with Oprah Winfrey, Armstrong admitted to using the banned substances throughout his career.