Despite reports of backlash against Livestrong and its bracelets, the media firestorm seems like little more than smoke, with most professionals agreeing that both the foundation and its signature fundraising tool will emerge from the situation unscathed.
"Livestrong is bigger than Lance Armstrong and has done a wonderful job raising money and awareness for fighting cancer," Taylor said. "Bracelets are now associated with many awareness and charity brands, thus, silicone bracelets will continue to be a visible reminder of the greater cause."
- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.