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Public backlash was immediate. As early as October, critics were seen crossing out the "V" on their bracelets, transforming the message into "LIE STRONG." Days after Armstrong's admission, a Yahoo article asked "Are People Still Wearing Livestrong Bracelets?" Reactions have been mixed, with many feeling betrayed and cutting off their bracelets, while others maintain that the Livestrong Foundation's good works should be viewed separate from its founder.
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- Companies:
- Alliance Rubber Company
- BamBams
- CleggPromo
- People:
- Lance Armstrong
E
Kyle A. Richardson
Author's page
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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