Head of Her Class
I also recommend joining industry trade associations. Networking with your fellow promotional products professionals is a great way to get educated. This is a friendly industry and there is a lot of sharing that goes on. We can all learn from each other.
Also, study what’s hot in the retail market. MP3 players like iPods will soon be as ubiquitous as televisions. Technology is changing at warp speed. What you see happening around you will be mirrored in the promotional products industry. We already see hundreds of products for holding cell phones, iPods and PDA’s. If you regularly read the business section of your local newspaper, follow national trends and are aware of what’s going on around you, you’re educating yourself and you’ll be one step ahead of the competition.
- Companies:
- Promotional Marketing