Bright Ideas
The year’s smartest sales secrets and top tips
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Make them look good: With the rise of open kitchens in restaurants around the
country, a chef’s uniform is more important than ever to reinforce a brand’s message.
—Girisha Chandraraj, vice
president of marketing, Broder
Manage your time: Affer more value for the money with multifunctional watches that do more than just tell time.
—Jennifer Grigorian, director of advertising/marketing,
Sweda Company
Maximize marketing on a button or badge: Simple verbiage, a two- or three-color palette and a lot of white space will get the message across.
—Dino Bartolomei, vice president, Adco Litho Line
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Compiled Christen Gruebel
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