Bright Ideas
The year’s smartest sales secrets and top tips
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Stretch a nonprofit’s budget: Get a larger business to co-brand with a nonprofit
to help pay for all or part of a product.
—Rose Shorma, VP of marketing, American Solutions for Business
Keep fabric in mind: Non-iron, stain-resistant and moisture-wicking fabrics are musts for business-casual apparel.
—Rhonda Johnson, director of marketing and merchandising, Hartwell Classic Apparel
Create networking opportunities: Ask to be a greeter at events to break the ice with a lot of people in a short period of time.
—Patricia Fripp, sales trainer and speaker
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Compiled Christen Gruebel
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