Bright Ideas
The year’s smartest sales secrets and top tips
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Play your cards right: Since many offices do greeting card promotions around the holidays, it’s a great time to sweeten the deal with a
calendar offering.
—Rob Marold, account manager, The Deerfield Collection
Find luggage that lasts: Ballistic nylon wears well, drum-dyed leather will keep its color and YKK zippers are the highest quality—all are indicators that luggage will last through a lifetime of heavy handling.
—Jamie Cimino, president, Canyon Outback Leather Goods
Understand what women want: Avoid purchasing a man’s shirt in a smaller size for women. Go for women’s apparel that is cut to fit in slimmer or curvier silhouettes.
—Taraynn Lloyd, marketing director, Edwards Garment
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Compiled Christen Gruebel
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