Bright Ideas
The year’s smartest sales secrets and top tips
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Do a taste test: To determine whether or not your coffee promotion is high-caliber, turn down the heat. Low-grown (re: low-quality) coffee bitters as it cools.
—Richard Salzman, president, Richard’s Gourmet Coffee
Go one step further this holiday season: Personal touches on holiday greeting cards—“homemade” embellishments, a handwritten note—are a great way to show clients you care.
—Charley Johnson, vice president, SnugZ USA
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Compiled Christen Gruebel
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