Bright Ideas
The year’s smartest sales secrets and top tips
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Facilitate corporate giving: Speak to mid-level managers and find out what they think will motivate their staff.
—Heather McCloskey, president and founder, McCloskey Partners
Appeal to every decor style: With kitchen and housewares, a modern aesthetic appeals to a broader audience. It lacks elaborate ornamentation and is less likely to clash.
—Antonia Pappas, senior product development manager, The Magnet Group
Be transparent with eco-friendly terms: The term “green” has no true definition, and so, saying you’re a “green” company or have “green” products isn’t entirely accurate.
—Jeff Lederer, executive vice president, Prime Line
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Compiled Christen Gruebel
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