Sweda Company

Taking Care of Business
September 1, 2015

Do you remember the thrill of back-to-school shopping? From folders to lunchboxes, notebooks to highlighters, we loved every second of it—especially picking out our new backpacks. The choices were endless. Did we want a Teenage Mutant Ninja Turtles backpack that looked like a turtle shell, a backpack with wheels, a mini-backpack or a messenger bag?…

Buzzing with Electricity
December 1, 2014

Electronic devices and accessories make for great promotions. With the abundance of tablets and smartphones, accessory items like charging cables, power banks and USB devices are items that end-users will hang onto for a long time. With all of the choices in electronic items. With so many devices and items on the market today, distributors have a lot to choose from. Here are some tips from industry professionals on the most effective promotions with electronics and accessories.

SAAC Announces 2015 Board of Directors
November 10, 2014

At the annual meeting for Specialty Advertising Association of California (SAAC) in Westlake Village, Calif., 2014 president Beverly Walter, MAS, announced the election results for the 2015 board.

Promo Marketing Nominees Welcome ALS Ice Bucket Challenge
September 4, 2014

Before accepting the ALS Ice Bucket Challenge last month from Samantha Gotlib, vice president of sales at Charles River Apparel, Sharon, Mass., Nikki Stella, Promo Marketing's group president/publishing director and the rest of the Promo Marketing and Print+Promo teams nominated coworkers as well as industry folks and organizations to reciprocate. Many of them have done their own ice bucket challenge and/or donated to ALS.

Geiger Held National Education Conference in Phoenix
August 7, 2014

More than 400 Geiger sales partners, suppliers, associates and professional industry speakers attended this year's National Education Conference in Phoenix, an annual event that Lewiston, Maine-based distributor Geiger hosts.

Sip Tips
May 19, 2014

If you're not selling drinkware, you're missing out on an enormous market. Give your sales a boost with these five tips for mug and tumbler success.

Safety and Compliance: Run Toward the Problem, Not Away
March 21, 2014

When the discussion turns to delivering safe and compliant promotional products, and specifically how difficult it is to do, I usually go with this response: "You can either run toward the problem, or you can run away from it."