Bright Ideas
The year’s smartest sales secrets and top tips
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Bring logos up to date: People are moving away from left-chest logo prints toward more interesting spots, including the sleeve, bottom hem or collar line.
—Paige Cannon, director of marketing, Alternative Apparel
Embellish where appropriate: When using apparel embellishments, really thin fabrics aren’t good options because the glue can seep through the shirt. Also, the apparel must be able to withstand 350 degrees of heat.
—Brittney Haar, director of sales and marketing, In Your Face Apparel
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Compiled Christen Gruebel
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