Bright Ideas
The year’s smartest sales secrets and top tips
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Focus on customer service: With technology promotions, value-added services, such as memory device uploads and an on-staff tech support, ease anxiety.
—Lindsay Hoylman, marketing specialist, Leed’s
Consider the details: Branch out from the private-label neck tag and brand a custom hangtag, zipper pull or buttons instead.
—Gina Barreca, director of marketing, Vantage Apparel
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Compiled Christen Gruebel
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