Alternative Apparel

Alternative Apparel Launching Women's Activewear Line
April 9, 2014

Alternative Apparel is preparing a women's activewear line to be sold in Nordstrom starting in June 2014. The line is called Move and will retail for under $100. Pieces will be made from the organic pima cotton and recycled cotton/polyester typical of the eco-friendly brand. Styles included in the line will be hoodies, crop tops, leggings, harem pants and bustiers. The garments will come in heathered colors as well as with patterns like palm prints, color blocking and stripes.

Alternative Apparel's Erik Joule Advocates For Sustainability on a Corporate Scale
March 5, 2014

"It may be small, but San Francisco is a city that continues to matter," says Erik Joule, whose company chose to open the third location of Los Angeles-based Alternative Apparel here, back in January, to make a point. "This city has always led the way with innovation," says the 43-year-old Russian Hill resident. He deems the environment just right for "a brand like ours, whose goal it is to lead in a transparent and responsible way."

2014 Style: Looking Forward
December 13, 2013

Planning for the New Year is important. Sometimes that planning requires reflecting. With that in mind, here are eight apparel-selling tips we received in 2013 to take you into the New Year.

Alternative Apparel Names Dawn De La Fuente VP of Marketing
August 21, 2013

Alternative Apparel recently announced the appointment of Dawn De La Fuente as the company’s new vice president of marketing.

De La Fuente is part of the growing brand’s dynamic new leadership team, joining recently named President and Chief Merchandising Officer Erik Joule in the brand’s Los Angeles headquarters.

Warming up in Style
April 12, 2013

With summer on the horizon, however, tees and tanks have been hard at work conditioning (supposedly with Mark Wahlberg's trainer). Fans are sure they'll reclaim the title as the everyday essential, and with the right style knowledge, you can take advantage of their victory

Alternative Apparel Extends Norcross Lease to 131,000 Square Feet
April 3, 2013

Clothing brand Alternative Apparel has chosen to consolidate and expand its headquarters at Indian Brooks business park in Norcross, Ga., having signed a long-term, 131,000-square-foot lease renewal.

As of May 1, Alternative Apparel will start occupying the new space and will vacate the 85,000 square feet it holds in two industrial buildings within the office park. The company will consolidate its operations under one roof at 1650 Indian Brook Way. The expanded space will serve as the hub for distribution of Alternative Apparel's clothing lines as well as provide office space for customer support, operations, finance and other administrative functions.

Editor's Picks: Geek Chic
March 20, 2013

Let your clients show off their inner geekiness using styles inspired by The Big Bang Theory.

Editor’s Picks: Downton Shabby Chic
February 20, 2013

Can't get enough of Downton Abbey fashion? Help end-users channel their favorite character(s) through classic styles with a modern twist.