POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
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Maria Raha
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PM: If you have used one vendor for most of your products, what would be a key factor in trying
someone new?
Wilder: One of the key things we are always looking for is uniqueness and creativity. Because many departments utilize some kind of promotional item, we are always trying to find something that stands out from the crowd. ... If I do find someone who has an exclusive [item] or who manufactures their own products, I often try them out.
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Maria Raha
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