POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
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Maria Raha
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PM: What’s the single most unconventional
product you’ve ever ordered?
Wilder: We had a planning retreat last year with the theme ‘Planting the Seeds of Excellence.’ I actually found ‘magic beans’ with the word ‘excellence’ [printed] on [them]—and when the plant grew the word stayed on it. It was a unique, inexpensive and fun way to instill the message of the retreat. Everyone thought that was pretty cool.
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Maria Raha
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