POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
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Maria Raha
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PM: Do you think promotional products are more effective at the high school or university level?
Wilder: If you are speaking specifically about student interest, in my experience, all students love anything that is being given away. The difference, perhaps, is that universities have more varied audiences and thus more marketing needs than a high school typically would. At the university level, [parents are also] an important market.
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Maria Raha
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