POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
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Maria Raha
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Promo Marketing asked Ilene Wilder, director of marketing and business development at the University of Pennsylvania in Philadelphia, about the needs of such a sprawling institution. “My primary responsibility is to create and execute marketing plans to support the business initiatives of the [business services] division,” she explained. “In addition, I manage new product development that supports the brand identity of the university and its athletic programs through merchandising and the related licensed vendor relationships.”
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Maria Raha
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