POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
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Maria Raha
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PM: Do you think Penn is fairly standard in its request for promotional items?
Wilder: The university environment has many constituents. In general, you have those who work here, those who study here and those who visit here. But within those groups, there is great diversity. ... The university also has to appeal to a wide age demographic, from 17-year-old prospective students to elderly donors and alums. We also have an international audience. While some items might be fairly standard, there is great opportunity for niche markets, unique items and high-value gifts.
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Maria Raha
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