POP QUIZ
Promo Marketing gets an education on promotional products for schools and universities
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Maria Raha
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Wilder: We did a crazy cube, with photos of Penn [printed] on it. Because we wanted to evoke emotion around the Penn brand through images and words, it required some thought and strategy in selecting and placing the right photos and text. Once this was accomplished, the vendor handled the placement to make it all work. It turned out to be such a great piece, we now sell them in the Penn bookstore and people love them.
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Maria Raha
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