Industry experts weigh in on corporate giving programs

THERE IS NO soon-to-be-dropped crystal ball hanging in Times Square. Washington is not setting up for a gigantic fireworks display (Congress not included), and Mr. and Mrs. Joe Q. Public aren’t ardently making New Year’s resolutions, but none of that means businesses and organizations aren’t getting ready for the new year—a time when corporate gifts and award programs usually reach a triumphant end or enlightened launch. Yes, distributors, it’s time to start thinking about the season of giving.