Find Little Risk in Company Rewards
Industry experts weigh in on corporate giving programs
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“Reward those employees with products that are useful and will enhance their lifestyle,” added Berkowitz, “rather than a decorative gift that may sit on a shelf, be left in a box or thrown away.”
According to McCloskey, distributors should never forget, “The main objective when recognition and corporate gift-giving programs are rolled out is to retain employees. This is the biggest positive that can come out of any of these types
of programs.”
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