Find Little Risk in Company Rewards
Industry experts weigh in on corporate giving programs
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Thoughts that count
Within any proposal, the distributor should include non-product-related messaging. “Everyone thinks the average person is motivated by ‘things,’” said McCloskey. “Actually,” she continued, “studies show this is not true. People have a need for a combination of the ‘warm and fuzzies’ and ‘things.’” As self-evident as it sounds, she couldn’t stress enough that distributors need to remember to bring sentiments of gratitude into their selling propositions, to work alongside the tangible rewards.
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