Find Little Risk in Company Rewards
Industry experts weigh in on corporate giving programs
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Daniel Berkowitz, president of West Chester, Pennsylvania-based Picnic Plus by Spectrum also sees value in preparedness. Berkowitz advised a distributor to “set yourself apart from the plethora of everyday inexpensive and disposable products in the market. A distributor can present to their clients a marketing strategy of value and uniqueness not always found in this industry.”
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