Find Little Risk in Company Rewards
Industry experts weigh in on corporate giving programs
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On the supplier side of the industry, Angela Wurst, marketing director for St. Paul, Minnesota-based Crystal D, shared the same opinion as McCloskey. Wurst explained, “The distributor who faces an end-buyer who is reluctant to start an award program can use facts to support the need for a recognition program.” It’s a matter of distributors not just pushing the latest crystal piece, but instead looking at the overall situation. Wurst believes distributor salespeople should be prepared with “facts that support the need for recognition programs [and] how recognition can improve morale, decrease turnover rates, and increase productivity levels. All of these factors have a positive effect on a company’s bottom line.”
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