Best Dressed in 2014
Want more ideas for customization? Change the color on the inside of a collar or placket. Sublimate the cuffs on a long-sleeve shirt where the imprint is only seen when the sleeves are rolled up. Either of these interior trims can be done with solid fabric or an imprinted step-and-repeat logo. Add colored buttons to match a logo or include contrasting buttonhole stitching for added interest. "It doesn't cost a lot of money to add these design features when building the garments, but the end result is so much better and represents the brand culture and integrity," Trotzuk says.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.