Best Dressed in 2014
For the more fashion-forward brands that want to integrate the "it" styling into their corporate apparel now, custom cut-and-sew is the way to go. "With custom cut-and-sew, being able to decorate garments prior to assembly is where the magic happens," Trotzuk said. "For example, part of a sleeve can be sublimated on one panel, then it can be sewn into the shirt for a completely unique look. You could do a tone-on-tone gel print, where the gel is clear and makes that area on the shirt darker. Discreet logos are becoming more prevalent; it's not all about left chest imprint anymore."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.