Best Dressed in 2014
Stylishly present your client's brand identity in the New Year with corporate apparel
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Mark Trotzuk, president of Vancouver, British Columbia, Canada-based Boardroom ECO Apparel, mentioned that color selection can be risky for some, but there are many ways to integrate color tastefully. "You can make a traditional black jacket feel current simply by adding trendy green accents, trim, etc. so that it's classy to wear but still integrates the logo or brand colors without being overwhelming."
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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