Best Dressed in 2014
Stylishly present your client's brand identity in the New Year with corporate apparel
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Whether you have clientele with big budgets or just big-brand marketing aspirations, Trotzuk's advice was to wow them to land the business. Apparel can do that for you. "Companies with big-brand integrity need cool garments designed specifically around their culture to meet the unique needs of their industry," Trotzuk said.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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