Best Dressed in 2014
A Sustainable And Responsible Product
Sustainable manufacturing practices and corporate responsibility never go out of style. And these issues are becoming more and more important, especially to big-budget end-buyers.
"Fortune 500 customers want compliancy statements," Trotzuk said. "Corner offices are now being held by 30-somethings; these buyers and decision-makers are concerned about sustainability and responsibility," he explained. "For example, Disney went from $14 million to $28 million budgeted for audits alone last year. Now and in the future, these large corporations won't put their logo on a risky product. There's too much at stake. They must know where the product is made and how it's made. It's a big deal to them, and it must be a big deal for us as an industry to comply."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.