Best Dressed in 2014
A Stylish New Year
Overall, Barreca stated that 2014 corporate apparel trends will revolve around innovative performance fabrications, more styling and attention to detail, contrasting color accents, and decoration methods and placements that correlate within product categories.
Whatever trends you incorporate into your sales mix, Trotzuk warned that today's buyers are much more informed, so you must do you homework. "Marketers are more sophisticated; they're not the admins of 10 years ago ordering shirts at the boss's request," he said. "In order to successfully sell corporate apparel today, distributors must fully understand their client's culture to put together a collection that aligns with its branding. Because if recipients are not wearing the garments, then dollars are wasted-and we all lose."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.