Best Dressed in 2014
A Decoration Technique To Get Brands Noticed
The decoration makes all the difference. So what techniques will get your clients' logos noticed in 2014? "With so many technical fabrics and products, performance decoration becomes more prevalent," Barreca said. "Laser etching or tonal printing are great complements to performance styles leaving an upscale tonal mark without any backing. Heat transfers are also a perfect screen-printing alternative for lighter-weight fabrics and small-run programs," she explained, adding that spot-color printed transfers and 3M silver reflective material are popular as well. She suggested looking for unique decoration placements like on the upper shoulder, along the front zipper or on the side block panels.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.