Best Dressed in 2014
Stylishly present your client's brand identity in the New Year with corporate apparel
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A Garment Unlike Any Others
While promotional apparel designs follow what happens at retail, Trotzuk notes there is often a year or two delay before these trends are seen in our market. "This is not necessarily bad, because within this timeframe the trendy styles become more accepted and mainstream," he explained. "But if it takes three-to-four years for these trends to come out, it's too long," he added.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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