Marketing and Sales
March 17, 2016 at 3:18 pm
BIC Graphic, Clearwater, Fla., announced the launch of its updated website—one site that now includes both the BIC Graphic and Norwood by BIC Graphic product collections. Customers now can access all product information for all BIC Graphic brands in one place with improved functionality. In addition to a newly structured homepage, the site offers several new…
March 16, 2016 at 5:50 pm
Average spot freight rates fell to a record low last week—$701 per 40-foot container. According to CNBC, the World Container Index (WCI), which tracks 11 global shipping routes, said that is the lowest reading since the organization started tracking rates five years ago and…
March 16, 2016 at 5:12 pm
It's up to you to create your future. Tough times require tough performances. Tough times bring out champions. The greatest hockey player in the history of the game—"The Great One," Wayne Gretzky—was deemed too small, too wiry and too slow to be a force in the NHL by the so-called "experts." But, he has a…
March 15, 2016 at 6:02 pm
The French electronic music duo Daft Punk has a lot of merchandise, like T-shirts, posters, yo-yos, skateboards and pens from Fisher Space Pen Co., Boulder City, Nev. While the band's selection alone is impressive, their latest marketing technique is even more appealing: Each item is advertised in a style that's reminiscent of '80s magazine spreads.…
March 15, 2016 at 4:20 pm
The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don't have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I'll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…
March 15, 2016 at 3:23 pm
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
March 14, 2016 at 6:02 pm
Plenty of people make their New Year's Resolutions things like "run more." Reebok thinks that the current presidential candidates should do that, if they haven't already. The sportswear company is offering to donate $50,000 to a health charity if any presidential candidate can run a mile in less than 10 minutes.
March 14, 2016 at 4:13 pm
Hi there, Promo Marketing audience! I’ll get to the tools in a quick second, but I wanted to introduce myself first. My name is Mandy Kilinskis. I’m the content and social media manager for distributor Quality Logo Products, Aurora, Ill. I’ll be here monthly to share practical tips on digital marketing. Enough about me—on to the…
March 11, 2016 at 7:11 pm
Ad Trends Advertising Inc., a Blue Springs, Missouri-based distributor, announced that it has merged with Overland Park, Kansas-based distributor Custom Specialties LLC. "By combining the companies' strengths and having offices on both sides of the state line, [it] will provide a huge benefit to our clients and personnel," Mark Cromwell, president of Ad Trends Inc.,…
March 11, 2016 at 6:39 pm
Big D Promos, Dallas, announced that it has relaunched as Elevate Brand Marketing. The change reflects the company's broader strategy and expanded capabilities. According to a press release, Elevate Brand Marketing's goal is to ensure often overlooked areas of the promotional products industry and integrate event management into a brand's overall marketing strategy to build…
