Marketing and Sales
Proforma, Cleveland, announced that 32 owners achieved their next levels of success in 2015, and were inducted into Proforma’s Million and Multi Million Dollar Clubs. Proforma’s Million Dollar Club, the largest single group of million-dollar producers in the…
Remember the $200,000 gift bag for the Academy Awards that include some, well, interesting, items? The one that turned out to not be associated with the academy at all? Well, after the Academy of Motion Picture Arts and Sciences raised concerns with the creator of the bag, Los…
Congratulations to the 2016 #Online18! Each year I do this list, I find it more and more difficult to identify the top influencers. Each year, Klout and other online scoring tools factor less and less in the final ranking. Still useful, these online tools can’t measure the impact a person has and often mistakes activity…
Ennis Inc., Midlothian, Texas, announced the pending sale of its apparel division yesterday. On Friday, Ennis Inc. entered into a unit purchase agreement with Alstyle Operations LLC to sell Alstyle Apparel and its subsidiaries, which constitute Ennis Inc.'s apparel division, to the buyer for an aggregate purchase price of $88 million. The purchase price includes $76…
It all starts with good vibrations. Over the next several months, I am going to share my thoughts and experiences regarding the law of attraction. The law of attraction simply is about how we can attract more of what we want and avoid those things we don’t want in our lives. If you want more…
The 2016 NCAA Men's Basketball Tournament ends tonight, with the Villanova University Wildcats facing The University of North Carolina (UNC) Tarheels. While the University of North Carolina is still looking to win on the court, it's already won the battle of merchandise. According…
A new study finds that teenagers who own items, like hats, T-shirts and can coolers, branded with alcohol company logos are more likely to drink. According to the Rapid City Journal, Australian researchers analyzed 13 studies that focused on alcohol-branded merchandise and teen drinking. Four of the studies…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Your shoelace is untied. Gotcha.) Last week, KTI Networks/KTI Promo won, and now will face RushImprint. The winner will be decided by a simple poll. The poll will close…
Where will you be when things settle down? A great number of marginal performers will be gone. Those who have not innovated will be gone. Those who have not created value for their clients will be gone. But a lot of us will be standing, and will be better, stronger and more equipped for success.…
Hub Pen Company, Braintree, Mass., announced the addition of brothers Tim Rosica of Rosica Marketing and Pete Rosica of Rosica Promotions to its expanding list of multi-line representatives. They will represent the company in the mid-Atlantic states of Delaware, Maryland, Virginia, West Virginia and Washington, D.C. Tim Rosica has…