Marketing and Sales
Hospitality Mints, Boone, N.C., announced it has a new sales leadership team in place. The organization has hired three new members of its team, including Pat Viancourt, president and CEO, Curt Connor, director of sales; and Jenny Domin, sales manager…
Ennis Inc., Midlothian, Texas, announced that one of its wholly owned subsidiaries has closed on an agreement to acquire the assets of Major Business Systems, Hillsborough, N.C. The Ennis subsidiary, operating under the Major Business Systems brand and name, will lease the current facility from the current owner for several years with options to renew.…
Chinese e-commerce business Alibaba Group Holding Ltd. announced yesterday that it hit the 3 trillion Yuan milestone (approximately $463 billion) over its China retail marketplaces in less than a year. Joe Tsai, executive vice chairman of Alibaba Group Holding Ltd., said in a blog post that this reflects economic growth in China. "The shift toward…
Dwayne "The Rock" Johnson, actor and former professional wrestler, partnered up with Under Armour to create "Project Rock" merchandise, which includes apparel, bags and footwear. Yesterday, Johnson took to Instagram to announce that the first item in his…
Last week, Harvard Law School announced that the school will change its emblem due to the inclusion of a former slaveholder's family crest. The emblem, introduced in 1936, incorporates the school's motto and wheat sheaves, which are derived from the coat of arms of Isaac Royall Jr.'s family. Royall, according to The Boston Globe, was…
In 2014, Pepsi started a promotional campaign in Hungary that allowed customers who collected a certain number of bottle caps to receive different Pepsi-branded gifts. As it turned out, the most popular gift was an illuminating ball. According to the Global Advertising Lawyers Alliance, the demand for the ball was too much for Pepsi, and…
Media research agency ZenithOptimedia projected global adverting spending to grow 4.6 percent to $579 billion in 2016, an increase from the 3.9 percent growth last year, according to Variety. "Rapid growth from countries that are relatively new to the international advertising market, combined with a resurgence of established…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Which of our alma maters will bust our March Madness brackets?) Last week, AIIA LLC won, and will now battle 4imprint for this week's video battle. The winner will be decided…
In our ever-changing world, there is naturally a lot of talk about innovation and the need to innovate to stay relevant, or even to stay alive. There is less said about how to actually do it. Below are four proven and practical strategies (plus one hidden bonus strategy) to drive continuous innovation that you can…
While studying abroad in Europe during my junior year of college, I purchased my favorite souvenir during a trip to London’s Portobello Market: a canvas tote bag. It was simple enough—text on the front and an image of colorful row homes on the…