Marketing and Sales

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

Understanding mission, demographics and budget are key for distributors working in this market.

After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

This week, Bill Gillespie introduces two inspiring individuals who prove that mindset matters.

Stran says unaudited financial results show the firm increased sales approximately 17% on an annual basis in the first quarter of 2024

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

Whether that’s large industry trade shows or smaller, more intimate settings like one-on-one meetings, industry events and regional associations offer distributors unique opportunities that a phone call or Zoom meeting can’t.

The streaming service has been creating immersive experiences and consumer brand tie-ins, but its debt situation could keep it from more aggressively marketing one of the biggest names in modern entertainment.

This week, our research focuses on end-buyers in the Midwest, one of the four regions throughout the United States we’re spotlighting.