Marketing and Sales

Sports fans love to show their devotion (literally) on their sleeves. Heck, as we saw yesterday, some people own multiple shirts for the same teams. This shouldn't come as much of a shock. According to a study by Market Research Reports, professional sports leagues,…

MBF Perry Company, Hoover, Ala., announced that it has joined Lewiston, Maine-based Geiger as an affiliate. For more than 20 years, MBF Perry Co. has provided award-winning strategies for printing solutions, promotional products, marketing and apparel to clients all over the country. By affiliating with Geiger, MBF Perry Company's co-founders, Bill and Melanie Perry, and…

J. America Wholesale Blanks, Folwerville, Mich., has partnered with Cleveland-based Blue Point Capital Partners to recapitalize. According to Crain's Cleveland Business, Blue Point Capital Partners took a majority stake in the company and plans to grow the company's operations. Terms of the deal were not disclosed. "With a broad product range and multiple distribution changes,…

I listen to a lot of music, and I've been to more shows than I can count (many of which were in basements and certainly broke fire codes). Because of this, I have my fair share of concert and band tees. Recently, we reported a few stories about music merchandise—a new app lets music fans…

Yesterday, we reported that Fanatics scrambled to get Syracuse University Final Four T-shirts ready as soon as possible. Now, the NFL wants to get in on that instant action with Fanatics. According to ESPN, the NFL extended its deal with Fanatics and…

So, you want to be a rainmaker? Doesn’t everyone in sales? While rainmakers make it look easy, it is not. Rainmakerdom does not come without laying solid groundwork and building trust and relationships. Sometimes this groundwork is many years in the making. Below are solid tips to consider in your hunt for the coveted title…

Yesterday, we reported that Hershey's encouraged consumers at Austin's South by Southwest (SXSW) festival to trade in their promotional items. Now, another company at the festival encouraged end-users to celebrate the (literal) fruits of their labor on tote bags. Some…

Boost Technologies LLC, parent company to Dayton, Ohio-based Shumsky and Boost Rewards, has promoted Jill Albers to vice president of business development for Shumsky. Additionally, Albers will fulfill her passion for creating groundbreaking branding solutions for her clients. “Jill has excelled in…

Festivals are always full of promotional products. Festivalgoers wear promotional sunglasses and T-shirts, drink from branded water bottles, and keep everything else in logoed tote bags. For some, all of that stuff might be too much to handle, so they have to pick and choose what they want. To…

Digital efforts at American Eagle Outfitters have been on overdrive for the last few years, culminating in the recent launch of its first responsive mobile web app designed from a mobile-first perspective. The mobile app is the latest in a series of digital accomplishments. According to Lance Wills, vice president of digital technology at American Eagle Outfitters,…