Marketing and Sales
April 22, 2016 at 5:30 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy Earth Day, everybody! If we could work outside in nature today, we would. But unfortunately our computers can't plug into trees ... yet. [Your move, Bill Gates.])…
April 22, 2016 at 3:42 pm
Question: A bookkeeper has been recommended to me. What should I ask to learn if this person can help me as well? Answer: A bookkeeper who works well for another type of company may or may not be suitable to you as a promotional products distributor. In addition to the common bookkeeper concerns for all…
April 22, 2016 at 2:44 pm
Artworktool, a free online designer and division of Manchester, U.K.-based Altitude Group PLC, has launched as a new feature that’s now available within Waltham, Massachusetts-based Constant Contact Inc.’s email platform. The integration between the two platforms allows users to create their own artwork and images for their email…
April 20, 2016 at 5:40 pm
The Women Presidents' Organization (WPO) released its 50 Fastest Women-owned/led list, which showcases 50 of the fastest-growing companies owned or led by women. The companies generated a combined $4.96 billion in revenue last year. Two promotional products companies, Boost Technologies LLC, Dayton, Ohio; and Overture Promotions, Vernon Hills, Ill., made the list at No. 39…
April 18, 2016 at 4:12 pm
In 2014, new Top Level Domains (TLDs) became available. This made it possible for companies to think outside of the traditional Web domain extensions, like dot-com, dot-org and dot-gov, and use more creative or fitting extensions, like dot-law for a lawyer. Now, Afilias, a Dublin, Ireland-based domain registry…
April 18, 2016 at 3:40 pm
Philadelphia-based NAPCO Media, parent company of Promo Marketing, announced that Nathan Safran has joined the company as director of research. Safran, who will lead the newly created NAPCO Research team, began his career as a Forrester research analyst and joins NAPCO from…
April 15, 2016 at 5:03 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Hope everyone has a good weekend! It's not going to snow in Philadelphia for once, so maybe I actually can go outside.) Last week, KTI Networks/KTI Promo won its…
April 15, 2016 at 3:00 pm
The Hudson Valley Umbrella Company, parent company of Valley Cottage, New York-based Stromberg Brand Umbrellas, has announced the hiring of 23-year industry veteran Jim Miller of Miller and Associates as its multi-line sales representative in Alabama, Georgia, Mississippi and Tennessee. Miller…
April 15, 2016 at 12:56 pm
Hub Pen Company, Braintree, Mass., announced that, after an extensive search, the company has chosen Tenex Capital Management as its new partner to support growth, and to help its family shareholders and all others associated with Hub Pen Company achieve their personal and professional goals. Hub Pen Company will continue into its 57th year operating…
April 14, 2016 at 7:04 pm
If you are going to thrive in any economy, you must commit yourself to a laser-like focus on doing first-things first and a ferocious understanding of what you are not going to do. For me, having a "stop-doing list" has become more important than my to-do list. Here’s what works for me: After 23 years of…