Daft Punk Advertises Merchandise with Retro Posters
The French electronic music duo Daft Punk has a lot of merchandise, like T-shirts, posters, yo-yos, skateboards and pens from Fisher Space Pen Co., Boulder City, Nev. While the band's selection alone is impressive, their latest marketing technique is even more appealing: Each item is advertised in a style that's reminiscent of '80s magazine spreads.
Here are a few of the standout items:
Daft Punk Official YOYO; Image via daftpunk.com
Daft Punk Fisher Space Pen; Image via daftpunk.com
New Era Fitted Cap; Image via daftpunk.com
Daft Punk Official Frisbee Series; Image via daftpunk.com
Black Daft Punk Logo Tote Bag; Image via daftpunk.com
Brendan Menapace is the content director for Promo+Promo Marketing.
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