Marketing and Sales

New Scribble Pen Replicates Any Color with Scanner
March 1, 2016 at 4:50 pm

For those of you who answer the question, "What's your favorite color?" with "rainbow," there may finally be the perfect pen for you. The Scribble Pen uses a special ink cartridge and scanner to replicate any color with both a ballpoint pen tip and stylus tip for tablets. According to Mashable, the Scribble Pen allows…

Promoting Higher Education
March 1, 2016 at 4:21 pm

College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…

4 Children's Promotions for Leap Day Babies
February 29, 2016 at 7:23 pm

Today is leap day, which only happens every four years. Those who were born on Feb. 29 only get to celebrate every four years, which means (because of science) that they only have birthdays every four years. So, for all of you leap day babies who think you're turning 40 this year, you're really only turning…

Goldstar Expands Sales Team
February 29, 2016 at 4:21 pm

Goldstar, San Diego, announced the hiring of Lauren Balazs as Southwest regional sales manager. Based in Austin, Texas, Balazs will cover Texas, Oklahoma, Louisiana, Colorado and New Mexico. She has four years of industry experience on both the distributor and supplier sides of the business. “We are excited to have Lauren join Goldstar," said Howard…

Converting Accounting Software to Quickbooks
February 26, 2016 at 6:53 pm

Question: What is involved in converting from my current accounting software to QuickBooks? Answer: Converting from other ad specialty systems, such as ASI ProfitMaker, OrderMaster, AIA or Proforma, involves planning and attention to detail, and it is a routine procedure. QuickBooks is user-friendly, which has something to do with it being the No. 1 accounting…

Last Chance to Vote! PM Video Battle: Prime Line Versus Alexander Manufacturing
February 26, 2016 at 5:04 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: This whole leap year thing is ruining my "see you next month" joke I was planning on using when I leave work today.) Last week, Prime Line won, so now…

Selling an Oscar Gets You $10 (or a Lawsuit)
February 25, 2016 at 6:11 pm

Spring is right around the corner, and now might be a good time for people to eliminate some clutter at home. Maybe someone sells a bowling ball he or she hasn't used in years for a few bucks, an old bicycle that's too small or an Academy Award…

Designers Aid Presidential Candidates, Cruz Drops Street Art Merch
February 24, 2016 at 6:51 pm

As the 2016 presidential election continues to rage on, more and more merchandise has been popping up. We've seen merchandise aimed at millennials, we've seen guys earning hundreds of thousands of dollars by selling campaign buttons, and we've seen a fair share of unlicensed…

City Paper Company Merges with ImageWorks
February 23, 2016 at 7:22 pm

City Paper Company, Birmingham, Ala., announced that it has merged with ImageWorks, a Birmingham, Alabama-based distributor. Rick Roth, president of ImageWorks, said in a press release that the company chose to join City Paper Company to offer more print, promotional products and marketing services to ImageWorks' network of customers. "The driving force behind this merger is…

What's Inside the Grammys Gift Bag?
February 23, 2016 at 4:23 pm

If you watched the Grammy Awards on Feb. 15, then you saw highlights of a year of music and performances. Now, we have highlights from the glitzy gift packages the attendees received. Distinctive Assets, which we wrote about…