What Women Want
Tips and trends for selling women's apparel
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“You are also seeing a high demand from customers for garment-dyed apparel, where each piece is constructed and then dyed, which gives rich color saturation and beautiful mid-tones,” she continued.
THE PROBLEM WITH CROSSOVER STYLES
Nobody wants to be an afterthought, but that’s the kind of message distributors are sending to their female clients when they push a smaller version of the men’s style or any old style that matches. “Probably the biggest mistake that distributors make is assuming that you can first pick a men’s style, and then simply pick the women’s companion style afterwards,” Kiros said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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