What Women Want
A GAME OF SALES
With so many different style trends, complex sizing demands and new cuts, selling women’s apparel can be intimidating for the uninitiated. The good news? A little research goes a long way. Seymour recommended giving options. Bring a basic example that captures what the customer requested and an additional piece that goes beyond the initial vision. “A customer had a challenging logo with lots of color and wanted a basic women’s crew tee. We suggested the 6610 CVC Crew made from a 60/40 cotton/poly blend using a soft-hand plastisol print,” Seymour recalled. “We also recommended the 6044 poly/cotton V made from a 65/35 poly/cotton blend matched with a sublimation print,” he said. “They chose the 6044 because they preferred the neckline and loved the soft-hand treatment.”